Dr Norin Arshed is a member of a team investigating how entrepreneurs create sustainable festivals.
Festivals play an important role in the economic and social development of many small rural communities, providing opportunities for job creation and, through tourism, have a multiplier effect on local economies. Prior research indicates that while entrepreneurs are instrumental to the establishment of festivals, their role, networks and other forms of capital they leverage to initiate and sustain festivals have received scant attention. In collaboration with colleagues at the University of Strathclyde, Dr Arshed will investigates how opportunities for festivals are identified, which entrepreneurs are involved and the process by which entrepreneurs interact and collaborate with others to access resources, garner support and create sustainable festivals. The project, which serves as a pilot for a larger research programme, has been awarded a BA/Leverhulme Small Research Grant of £9,206.